Search Engine Optimization Tips
Digital Marketing, the word started long back when TV & Radio got invented, Later in 90′s when the revolution was started with internet non of us knew how it is going to create a huge penetration into the market.
Now, the topic is currently how Digital Marketing will help, We are no discussing about Digital Marketing, but it is all about Online Digital Marketing. I saw many people saying about Online Marketing? It’s just promoting or brining up a website in Google Search results. If that is the case business are looking for experts into Online Digital Marketing.
Make sure your website stands on top of your competitors, why should we have our website on top of all competitors? To make sure that we are adopting all the latest trends of online marketing.
What are the trends of SEO (Search Engine Marketing)
On-page optimization
Off-page optimization
Position Monitoring
What is On-Page Optimization
On page optimization is structuring your website as per search engine guidelines. What are search engine guidelines and effective are they for a website search results page(SERP).
Search engine guidelines are, lets talk about Google; Google has elaborated it’s wings wider in restricting SEO techniques, which is even good to know as users get what exactly they are searching for.
Google has set some guide lines which makes your website look and feel more better than before. So what is that?
Structuring a website, Content Management, Content writing as per SEO guidelines, Using appropriate keywords, h1, h2 tags, alt tag, anchor tag, dimension and layout of the website, using structured url as per the content, etc.
What is off-Page Optimization
Off-Page optimization is all about getting more number of backlinks. What all about backlinks? Why they are very important to a website?
Generating quality backlinks and getting a backlink from a quality website is very important, how to get a quality backlink? This is some thing need to concentrate on, get a backlink from less advertising sites, quality content sites, no communal sites, etc.
301 Redirect & Canonical Link
What is the difference between 301 redirect and canonical link?
301 redirect is basically redirecting of a website permanently from old to new, so how does it help us in SEO? As the old website has got good backlinks due to its existence since years it might have generated good number of weight-age and backlinks, we cannot loose all those valuable backlinks because once we drop the old website with out 301 redirect all the old website backlinks will be gone, to make sure we dosen’t loose any backlinks as all of our SEO off page submission work goes into garbage we need 301 redirect. Once we apply 301 redirect from old website to the new website all the old website backlinks will be redirected to the new website and search engine starts indexing as usual.
Canonical Link is basically redirecting 2 similar content urls to one landing page; to make sure there is no duplicate content on the website with the same content. How this canonical link will help? Canonical link is used only when duplicate content is existing, else we can use 301 redirect for domain redirect or for non www to www.
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